Creative Brief Part 2

Creative Wedding Brief Creative Brief
One of the most amazing things about planning a wedding is letting your inner designer loose and creating something beautiful, totally unique to your tastes as a couple. But sometimes the world of wedding design can seem an intimidating place; so many stunning things, so many talented people… where do you begin?

That’s where our Creative Brief series comes in. Last week we kicked off this special new feature with some practical guidance about where to start, when taking those first tentative steps towards designing your wedding.

This week, we are going to focus on identifying your theme and collecting inspiration. We’ll be sharing two gorgeous wedding styles with you from our design style list.

During the series, we will cover all 6 design styles to help you conceptualise your personal wedding signature look.

Design Styles

Here is our list of the essential wedding styles we will be covering:

  • Vintage Eclectic
  • Minimalist
  • Modern Classic
  • Rustic
  • Glamorous Chic
  • Whimsical

This week we are exploring Whimsical and Modern. I really wanted to play with two completely different design styles with complete juxtaposition, to demonstrate the difference in look and feel of them both.


whimsy moodboard 72dpi

The word “whimsical” always makes me smile, conjuring up a vision and collaboration of soft pretty and neutral colours, rustic design and organically styled flowers and materials with lots of playful touches.

This design style oozes pure exuberance, giving couples the chance to be really artful as they style their wedding.

With lots of time-worn and reclaimed pieces adding “oh so much personality”, the style offers the opportunity for lots of fun and creativity at the same time.

This wedding creates an ambiance of a love affair with mismatched, pre-loved and eclectic pieces to create a day full of free-spirited style and wonder.

Modern Classic

modern moodboard 72dpi NEW

It’s often the case that a couple’s home style can translate directly to their wedding. I’ve worked with many couples over the years and often find that if, for example, a bride and groom have a love of modern classics at home, they will choose this type of design style for their wedding day. Often, they want to create a harmonised and balanced environment, with thoughtful, well-chosen details to reflect their style and character.

This look is all about simplicity, but if a second glance will reveal a style that is quietly stuffed full of the unexpected.

The beautifully co-ordinated colour palette works in perfect harmony with the venue’s soft blue, champagne silver and grey palette.

Imagine, if you will, that moment when you sit for the wedding breakfast and the beautiful scent of the lily of the valley dances around you as you move your napkin to your lap. Waiting with great anticipation for the first course, you enjoy the satisfying feel of the personalised letter pressed menu created for you.

You then pick up the most intricate bead-patterned silver ware, to eat the most delicious dressed crab. It’s a moment when you understand that everything the couple have created is just so classically perfect.

This wedding is beautiful and feels very straight-forward in its approach. But don’t be misguided, for the special touches like the “oh so perfect” table linen, mimicking the venue’s champagne silver leaf on the mouldings on the doors would have been a journey all on its very own.

Theme and Shaping

In creative brief part 1, we touched upon how to start exploring and honing your wedding design style using words – or that very first and important wedding magazine. This week it’s all about exploring the different design styles, examining the elements that contribute to making each style shine.

Knowing your own style will help you begin to theme and design your wedding. You can start exploring by making up some mood boards and prioritising ideas and design details you love. This will enable you to hone your wedding style and inspire you.

Once you have a vision and you have begun shaping your first ideas, this will become the foundation from which you work from, and where you can “play” with scale, textures, materials, colour and lights. Layer and remove until your design feels balanced. The mood board will also help you explore how your design translates within your venue, as you can explore the positioning of all your ideas.

Remember, it’s the simple and unexpected touches that make your wedding personal and insanely beautiful, so be authentic.

Collecting inspiration

Collect inspiration from all around you. We have given you some tips below, but design is such a personal journey you may choose a different path – enjoy yours.

A little bit of advice I would give is to always have a notepad and your phone with you, so you can jot down ideas and capture things that inspire you. Sometimes a design can start from spotting a particular shade of blue, to a distinctive piece of patterned fabric, so keep your eyes and mind open.

  • Wedding, design and interior magazines
  • Antique shops
  • Blogs: wedding, design and interior
  • Pinterest
  • Instagram
  • Flea markets
  • Family heirlooms
  • Car boots
  • Charity shops
  • Craft and fabric shops
  • Interior and design shops
  • Botanical gardens
  • Galleries
  • National trust venues
  • Flower shops
  • Book shops

This list goes on, but we thought we would give you a little taster to get you started.

Say Hello

Next week we will explore two more wedding styles, share mood board tools you can use to create your designs and look at how to shape your creative brief. We’ll also talk about the journey to start finding inspiring suppliers who will help you bring your design to life.

As ever, we will be on hand to answer any of your design questions, so contact us via our comments section below and we will look forward to sharing some of our expertise.


Words by Penelope Cullen Tigerlily

Image 1 Fanni Williams & Rahel Menig

Image 2 Whimsical Mood Board 1

Image 3 Modern Classic Mood Board 2

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